Email Marketing Tips: Effective Copy and Subject Lines
Great post on Writing effective email copy by folks at Campaign Monitor.
50 All-Time Great Retail Subject Lines by VerticalResponse should be bookmarked.
Blog
December 1, 2009
February 10, 2009
Desktop Email Programs & HTML Emails
Folks at Litmus, who provide email & browser testing service put together a nice & short overview of how different desktop email programs render HTML emails.
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July 3, 2008
Email Design Guidelines
Email design is one of the most difficult tasks that take a lot of time and planning by web designers. Recipients of your pretty HTML emails have a very short attention span and on top of that your email looks different depending on what type of email program or service people are using. You have to keep testing the email to make sure it looks normal across many different email platforms.
Once the design of the email is completed, then you have to pay attention to the subjectline, images, wording and contents of your email, because it might trigger spam firewalls and throw your pretty HTML email into a Junk Mail of the recipient.
I came across this short article by good folks at Campaign Monitor on Email Design Guidelines, which could help us make sense of all this mess and maybe help to get our email message across to our recipients without getting shotdown by spam firewalls.
